To all the people who wonder if I actually have a job, this post is for you.
A few weeks ago, I went to Outdoor Retailer Winter Market in Salt Lake City. And ever since, I’ve gotten numerous questions about what I do, where I was, and why I was there. So here ya go:
What is OR—OR stands for Outdoor Retailer. It’s one of the largest outdoor trade shows in the country held twice a year in Salt Lake City. Companies go and bring elaborate booths to display their products, and retail buyers and media wander around eyeballing said products. It’s like a week-long Christmas with new products, more free swag than you can carry, free-flowing happy hours, and parties.
Ok, so what do you do—My company, Keen Communications, goes to Summer and Winter OR twice a year to exhibit our outdoor guides so that retailers can carry them in stores. They asked me during my interviews if I’d be interested in coming along. Um. Yes? Do bears like honey? Actually wait, do they? Winnie the Pooh does, so I’ll roll with it. I go to meet with our advocacy partners, hang with current and potential authors, organize book signings, and give Trekalong, our blog and social presence, a face.
It looks like you just play—That’s a statement, not a question. And an inaccurate one at that! I leave my hotel before 7, come home late at night, and am on my feet all day long running from meeting to meeting or manning our booth. But yes, it involves a lot of play, too.
Do you test new products—Oh yeah! That’s what All Mountain Demo is for—getting to try all the latest and coolest gear. Plus, the cool booths set up eye-catching product demos.
What’s your favorite part—Meeting people face-to-face. Hanging out with other people who love the outdoors as much as you do. Mountains. Swag. Llamas.
So that’s pretty much it in a nutshell. The longest and most fun two weeks of the year for me. Jealous? Come join me next time!