Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Travels

What Exactly is Outdoor Retailer?

To all the people who wonder if I actually have a job, this post is for you.

A few weeks ago, I went to Outdoor Retailer Winter Market in Salt Lake City. And ever since, I’ve gotten numerous questions about what I do, where I was, and why I was there. So here ya go:

Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
OR? Are you in Oregon?

What is OR—OR stands for Outdoor Retailer. It’s one of the largest outdoor trade shows in the country held twice a year in Salt Lake City. Companies go and bring elaborate booths to display their products, and retail buyers and media wander around eyeballing said products. It’s like a week-long Christmas with new products, more free swag than you can carry, free-flowing happy hours, and parties.

Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Oh hey mountains
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
OR happy hour-gone-wrong
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports, Brooks Running
Hanging at the Brooks Running party

Ok, so what do you do—My company, Keen Communications, goes to Summer and Winter OR twice a year to exhibit our outdoor guides so that retailers can carry them in stores. They asked me during my interviews if I’d be interested in coming along. Um. Yes? Do bears like honey? Actually wait, do they? Winnie the Pooh does, so I’ll roll with it. I go to meet with our advocacy partners, hang with current and potential authors, organize book signings, and give Trekalong, our blog and social presence, a face.

Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Hanging with our superstar Utah author Greg Witt

It looks like you just play—That’s a statement, not a question. And an inaccurate one at that! I leave my hotel before 7, come home late at night, and am on my feet all day long running from meeting to meeting or manning our booth. But yes, it involves a lot of play, too.

Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Because you’re never too old to go sledding on a track with hairpin turns
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Always one of my favorite parts – the Conservation Alliance breakfast

Do you test new products—Oh yeah! That’s what All Mountain Demo is forgetting to try all the latest and coolest gear. Plus, the cool booths set up eye-catching product demos.

Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports, Tubbs Snowshoes
I fell in love with Tubbs Snowshoes this trip
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Playing on an ice block
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Testing some Native sunglasses
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Stripping down for a Helly Hansen base layer

What’s your favorite part—Meeting people face-to-face. Hanging out with other people who love the outdoors as much as you do. Mountains. Swag. Llamas.

Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Snowshoeing with Twitter pals
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Cats on leashes
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Meeting badass Dawn Wall climber Kevin Jorgeson
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
This being my office
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports, Cotopaxi
Winning a ski coat from Cotopaxi
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Llama selfie

So that’s pretty much it in a nutshell. The longest and most fun two weeks of the year for me. Jealous? Come join me next time!

Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Indoor snow!
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Throwing snowballs for charity
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Columbia had an ice bar and beer mugs made of ice
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
My headless body on the Brooks Running booth
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Where the hipsters were quarantined
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
In case you thought I was kidding with my previous comment
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
They know their target audience
Outdoor Retailer, Outdoor Retailer Winter Market, Salt Lake City, Trekalong, Keen Communications, Greg Witt, Teton Sports
Until August, bye OR!

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