thigh gap, thigh gaps, Photoshop fails, Target thigh gap, Old Navy thigh gap,
Advertising/Branding,  Ramblings

The Return Of The Thigh Gap

Y’all. Thigh gaps are back. And this time they’re in the media.

I’ve spewed my hate over thigh gaps already. They’re fucking ridiculous. But I got over it and moved on. Until friends started posting all these news stories on my Facebook wall about thigh gaps-gone-bad. And I got mad all over again.

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My friends know how to push my buttons

Target caught flak the other week when observant customers found them Photoshopping thigh gaps onto their swimsuit models. The swimsuit model-editing doesn’t surprise me, but the fact that Target was the offender gave me pause. This is Target we’re talking about. The land of cute choreographed commercials and Spot the dog and Zack’s beloved Sparky the reindeer. Target is supposed to be the good guys, the lesser of all the big box evils. They’re not supposed to feed into this shit show.

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This swimsuit is the extended crotch version

The irony here is that the models already have thigh gaps! They’re models, for fuck’s sake! You’re going to tell a model who likely already has eating issues that she’s too fat to be a swimsuit model? Do you know who’s skinnier than a swimsuit model? A skeleton.

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Here models, try these thigh gaps

It’s not that I pay close attention to models anyway when I’m looking for clothes. Let’s be real here—my bathing suit will fit a little differently on my booty and thunder thighs than it does on Emily-Doesn’t-Eat’s frame. It just pisses me off for all the young girls and women who aspire to look like these Photoshopped robots. Humanity is failing.

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My sis and I rocking our sexy Twer thigh gaps

And then Old Navy shopped themselves into the news this week with their own photo fail on plus-size jeans. Old Navy, seriously?! You felt the need to Photoshop a thigh gap onto a fucking piece of plastic? Doesn’t that negate the purpose of having a plus-size mannequin? Old Navy responded and said the pants were pinned, not shopped, which in my mind isn’t exactly better. They were still altered to appear skinner. Gross.

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Come on guys, my old high school students could do a better job shopping a crotch

Now, I’m not stupid, I know this isn’t groundbreaking news. Victoria’s Secret is notorious for their Photoshop blunders, but that’s hardly surprising. It’s no secret that even the hottest girls on Earth need to be edited to perfection. Because that’s how society likes their humans. Fake. What gets me is that Target and Old Navy play the game too, and badly apparently. I see them as “real” brands for “real” people. Or, I used to.

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Real women eat Cadbury Mini Eggs for breakfast

This is out of control. Women need thighs. And arms and ribcages. Brands—leave our bodies alone. Let us be beautiful and strong and muscular and curvy and lumpy. I promise we’ll still wear your clothes.

For shame, Target, for shame.

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