• Advertising/Branding,  Running

    It’s All In The Tagline

    With an advertising degree and a half (currently finishing my Master’s at the University of Alabama), I tend to be just a tad addicted to branding and marketing. I’m especially drawn to fitness companies’ marketing, tech and trends since I am their target market. I pay close attention to what resonates with me and what doesn’t. The company’s tag line is something that strikes me in particular. A tag line is the one opportunity to make an immediate, lasting impression in the minds of consumers. The best ones typically reflect a company’s values, but also transcend fitness and can be applied to other aspects of life. Here are three of my…

  • Advertising/Branding,  Products,  Running

    Love Affair With My Running Shoes

    I got new shoes this weekend – Brooks Ghost 4. I have always run in Brooks Ghosts. When I first started running I used to believe that just the right shoe would make me into a real runner. Cushioning, DNA technology, subtle but cute colors – surely they’d make the miles more tolerable. I laced my first pair up with pride because they told the world that I ran. They represented who I wanted to become. My first pair of orange Ghost 3s felt right from the beginning, as if they had chosen me a la Harry Potter and his wand. They carried me across the finish line for my…