Last Tuesday (yes I’m late—no Internet is peaceful in theory, annoying in real life) I had the pleasure of live broadcasting the grand opening of Athleta in Birmingham as part of the B Metro blog team. Chances are if you follow me on Twitter, Facebook, or Instagram, you saw my posts. Chances are greater that those who follow me on the social medias are no longer reading my blog. Or my friends. #Ikid #ornot
I had obviously heard of Athleta, but I had never tried their clothes before and had no idea that they had such a cult following—similar to Lululemon. (Do I dare speak their name in this post? Will I get struck down by the fitness fashion gods?) This is Athleta’s first store in Alabama, and the ladies of Birmingham have clearly been waiting for this moment. They welcomed the company with open arms—and wallets. There were over 400 RSVPs to the party, and the line started forming half an hour before the event started. For clothes! That you sweat in! Athleta must be legit.
The store was hopping from 6-8:30 p.m., and the night flew by in a flurry of photos, tweets, laughs, and wardrobe changes. Here are some snapshots that tell the story of the party:
So if you like looking cute while breaking a sweat, you need to hit Athleta. Don’t live in the ‘Ham? Check them out online!